Advertising

  • Display Ads – ex. Yahoo!
  • Search Ads – ex. Google
  • Text Ads – ex. Google
  • Video Ads – ex. Hulu
  • Audio Ads – ex. Pandora
  • Promoted Content – ex. Twitter, Tumblr
  • Paid content links – ex. Outbrain
  • Recruitment Ads – ex. LinkedIn
  • Lead Generation – ex. MoneySuperMarket, ZocDoc
  • Affiliate Fees – ex. Amazon Affiliate Program
  • Classifieds – ex. Craiglist
  • Featured listings – ex. Yelp, Super Pages;
  • Email Ads – as done by Yahoo, MSN
  • Ad Retargeting – ex. Criteo
  • Real-time Intent Ad Delivery
  • Location-based offers – ex/ Foursquare
  • Sponsorships / Site Takeovers –  ex. Pandora
  • Wait time screenfillers  ex. Wetransfer.com
  • Sponsored transaction (bank/loyalty) statements ex. VEMT
  • Targetted offers – ex. Beintoo
  • Deal-Of-The-Day websites – GroupOn
  • Local Event Websites –
  • Show tickets sites – BookMyShow.com
  • Travel Ticket Booking sites – Redbus.in
  • Online Directories – Justdial, Doctrosdirectory.com, wdoctors.com, mediindia.net
  • Property sites – IndiaProperties.com, 99acers.com, magicbricks.com
  • Match Making sites – Shaadi.com, BharatMatrimony.com

Commerce

  • App Sale – ex. Instapaper
  • Retailing – ex. Zappos, Snapdeal, naaptol, flipkart
  • Marketplace – ex. Etsy
  • Crowdsourced Marketplace – ex. Threadless
  • Excess Capacity Markets – Uber, AirBnB
  • Vertically Integrated Commerce – ex. Warby Parker
  • Aggregator – ex. Lastminute.com
  • Flash Sales:  Gilt Groupe, Vente Privee
  • Group buying – ex. Groupon
  • Digital goods / downloads – ex. iTunes
  • Virtual goods – ex. Zynga
  • Training – ex. Cloudera (??), -> Coursera
  • Pay what you want – ex. Radiohead
  • Commission – ex. SharesPost
  • Commission per order – ex. Seamless, GrubHub
  • Auction – ex. eBay
  • Reverse Auction – ex Priceline
  • Opaque Inventory – ex Hotwire
  • Barter for services – ex. SwapRight
  • Pre-payment – ex. Kickstarter

Subscription
Software as a Service (SAAS) – ex. Salesforce
Service as a Service – ex. Shopify
Content as a Service – ex: Spotify, Netflix
Infrastructure/Platform As A Service – ex. AWS
Freemium SAAS – ex. Dropbox
Donations – ex. Wikipedia
Sampling – ex Birchbox
Membership Services – ex Amazon Prime
Support and Maintenance – ex 10gen, Red Hat
Full Paywall — ex. The Times of London
Metered Paywall – ex. NYTimes
Freemium Paywall – ex. The Economist
Voice and video-conferencing – ex. Uberconference

Peer to Peer
Peer-to-Peer Lending – ex. Lending Club,
Peer-to-Peer Gambling – ex. BetFair
Peer-to-peer buying – ex Etsy
Peer-to-peer insurance/home/car – ex AirBnB, Getaround
Peer-to-peer computing (CrasPlan storage, or SETI@home)
Peer-to-peer service – ex. Mechanical Turk, TaskRabbit
Peer-to-peer Mobile WiFi/Tethering – ex Open Garden

Transaction processing
Merchant Acquiring – ex. PayPal (Online / Offline), Stripe (Online), Square (Offline)
Intermediary – ex. IP Commerce (POS 2.0), CardSpring
Acquiring Processing – ex. Paymentech
Bank Transfer – ex. Dwolla,mPaisa
Bank Depository Offering – ex. Simple, Movenbank (spread on average deposits)
Bank Card Issuance – ex. Simple (interchange fee per transaction)
Fullfilment – ex. Amazon
Messaging – ex. Peer-to-Peer SMS, IM, Group Messaging
Telephony – ex. termination/origination in public telephony networks (skype out/in)
Telephony – ex. termination/origination within private telephony cloud (e.g. native skype)
Payment Gateways: Mobile -ex. Braintree

Licensing
Per Seat License – ex. Sencha
Per Device/Server License – ex. QlikView
Per Application instance – ex. Adobe Photoshop
Per Site License – ex. Private cloud on internal infrastructure
Patent Licensing – ex. Qualcomm
Brand Licensing – ex. Sesame Street
Indirect Licensing – ex. Apple Volume Purchasing

Data
User data – ex. BlueKai
User evaluations – ex. The Eatery
Business data – ex. Duedil
User intelligence – ex. Yougov
Search Data – ex. Chango
Real-time Consumer Intent Data – ex. Yieldbot
Benchmarking services – ex. Comscore
Market research – ex. GLG

Mobile
Paid App Downloads – ex. WhatsApp
In-app purchases – ex. Zynga Poker
In-app subscriptions – ex. NY Times app
In-app Advertising – ex. Flurry, AdMob
Out-of-app Advertising – ex. AppKey, StartApp
Push Advertising – ex. Airpush
User conversion e.g. fom link to appstore to app use – ex. Distimo
Coupons – ex. Beintoo
Digital-to-physical – ex. Red Stamp, Postagram

Gaming
Freemium – Free to play w/ virtual currency – ex. Zynga
Subscription-  ex. World of Warcraft
Premium – ex. xBox games
DLC – (Downloadable Content)  – ex. Call of Duty
Ad Supported – ex – addictinggames.com

Online Education
Crowd sourcing education – skillshare / Udemy
Tutoring – tutorspree.com